A professionally merchandised salon is crucial to increase sales and revenue, improve customer experience and build brand loyalty.

We have created an in-depth guide on how you can use in-salon POS and merchandising strategies to push the brands you love and showcase the most up to date campaigns and offers.

Salon Window Displays

Your salon window should reflect your brand and showcase the services and products that you offer. This can be through:

  1. Highlighting the brands/products that are being used on their hair/available to purchase in salon, promoting to new and existing clients, encouraging them to purchase.
  2. Showcasing services through Point of Sale Materials or digital display screens featuring your latest work, professional services available, latest hair trends and more
  3. Displaying posters in a prominent location to further promote the services/brands you feature.
  4. Seasonal displays can be eye catching and support any insalon seasonal campaigns or offers you have running. 
  5. It's important for salons to incorporate their branding into their window displays. This could include using the salon's logo, colors, and other branding elements to create a cohesive look that reinforces the salon's identity and helps to build brand recognition.

Salon window display

 

Reception/Waiting Area

The reception/waiting area of your salon is an important space that sets the tone for the entire salon experience. Here are some tips for salons to merchandise their reception/waiting area:

  1. Create a welcoming atmosphere: The reception/waiting area should be warm, inviting, and comfortable. Consider using soft lighting, comfortable seating, and relaxing music to create a welcoming ambiance.
  2. Use brand colors and logos: Use your salon's branding elements, such as colors and logos, in the reception area to create a cohesive and memorable experience for your clients. This can help to reinforce your brand identity and make your salon more memorable.
  3. Display your products: Use shelves or display cases to showcase your salon's products in the reception area. This not only helps to promote your products but can also provide clients with inspiration for their next appointment. To compliment this, feature tent cards, brochures and price lists as supporting material. 
  4. Display client reviews and testimonials: Displaying positive client reviews and testimonials in the reception area can help to build trust with potential clients and reinforce your salon's reputation.
  5. Provide reading materials: Provide a selection of magazines, books, and other reading materials in the reception area to keep clients occupied while they wait for their appointment. Make sure to update these materials regularly to keep them fresh and interesting.
  6. Offer refreshments: Consider offering clients refreshments such as water, coffee, or tea while they wait. This can help to make their experience more comfortable and enjoyable.
  7. Consider impulse purchases: Salon-favourites in mini sizes are perfect to place in reception to encourage clients to try new brands and products that they may not have tried before

Reception

 

Mirror/Salon Chair Area

The mirror/chair area in a salon is where the magic happens so it's a super important space to merchandise effectively. Here are some tips for salons to merchandise their mirror/chair area:

  1. Use appropriate lighting: The lighting in the mirror/chair area should be bright and flattering. Consider using warm-toned bulbs to create a cozy and welcoming atmosphere. Adequate lighting can also help clients to see the true color and quality of the products you use.
  2. Display your tools and products: Display your hair styling tools and products in the mirror/chair area to showcase what you're using and reinforce the value of the service. This can also provide clients with inspiration for future appointments.
  3. Offer retail opportunities: Consider having a retail section near the mirror/chair area, where clients can purchase products that were used on them during the appointment. This not only helps to promote your products but can also create a convenient shopping experience for clients. To compliment this, feature tent cards, brochures and price lists as supporting material. 
  4. Create a comfortable environment: Ensure that your clients are comfortable while they're in the mirror/chair area. Provide comfortable seating and offer refreshments such as water, tea, or coffee.
  5. Offer entertainment: Consider providing clients with entertainment such as TV shows, music, or magazines to make the appointment more enjoyable.
  6. Display before-and-after photos: Display before-and-after photos of your clients in the mirror/chair area. This can showcase the quality of your work and provide inspiration for future appointments.

 Mirror Salon Chair

Retail Stands

Retail stands are a great way for salons to showcase and sell their haircare products. Here are some tips for salons to merchandise their retail stands effectively:

  1. Use appropriate signage: Use clear and visible signage to highlight the products and brands available on your retail stands. This can help to attract customers and encourage them to browse the products available.
  2. Organize by category: Organize your products on the retail stands by category, such as families, hair concern, type or brand. This can make it easier for customers to find what they're looking for and can also help to cross-promote related products.
  3. Highlight new and seasonal products: Use your retail stands to showcase new and seasonal products. This can create a sense of urgency and encourage customers to purchase the latest products.
  4. Offer product samples: Offer product samples on your retail stands to encourage customers to try before they buy. This can help to build trust and increase the likelihood of a purchase.
  5. Create themed displays: Create themed displays on your retail stands to showcase products related to a particular theme or event, such as holidays or seasonal changes. This can help to create a visually appealing display and encourage customers to purchase related products.

Retail stand

It is important to note that salon merchandising is encouraged to compliment staff knowledge and interaction, both being the key tools to maximise retail success. Salon Promotions offers in-salon Point of Sale, Social & Email assets and merchandsing materials. For more information please contact your Business Development Manager or call our Customer Service team on 01282 444 900 and press 1.